How the brand elements converge to differentiate in the competitive landscape Internal Use Only / Use as inspiration for copy and visuals
Community Member: To multicultural communities seeking citizenship and language access support in Greater Houston, ECI is the brand of multicultural collaborative coordination that offers accessible expert guidance and collective advocacy voice because our proven network of established organizations with decades of community relationships creates comprehensive language access and unified political influence across multiple communities.
Community Member: To multicultural communities seeking civic navigation support in Greater Houston, ECI is the brand of multicultural collaborative coordination that offers accessible expert guidance and collective advocacy voice because our proven network of established organizations with decades of community relationships creates comprehensive civic support and unified political influence across multiple communities.
BRAND PROMISE / no matter what
External Use / DO NOT CHANGE / Use as inspiration for copy and visuals
UNIQUE SELLING PROPOSITION / setting the brand apart and attracting new users
External Use / Edit With Care / Use as inspiration for copy and visuals
Staff: To professionals passionate about multicultural community advocacy, ECI is the brand of multicultural collaborative coordination that offers cross-cultural expertise, professional networks, and leadership opportunities because our proven track record demonstrates collective success – we’ve secured funding, created functioning referral networks, and built relationships spanning a decade among leadership.
Staff: To professionals passionate about multicultural community work, ECI is the brand of multicultural collaborative coordination that offers cross-cultural expertise, professional networks, and leadership opportunities because our proven track record demonstrates collective success through coordinated impact that spans multiple communities and creates lasting change.
UNIQUE SELLING PROPOSITION/ setting the brand apart and attracting new staffs
External Use / Edit With Care / Use as inspiration for copy and visuals
BRAND PROMISE/ no matter what
External Use / DO NOT CHANGE / Use as inspiration for copy and visuals
