Culture Brand Guidelines

Logos & Usage

Primary Logo

The ECI logo is a symbol of multicultural connection, coordinated strength, and civic trust. It reflects our commitment to cross-cultural guidance and collective action. Every element—from color to shape—has been designed to reflect who we are: a collaborative that welcomes, connects, and empowers.

Logo Variations

MAIN VERSION

HORIZONTAL VERSION

LOGO MARK

ECI

LOGOTYPE

Primary Logo
This is the main ECI logo configuration, featuring the icon, wordmark, and tagline in a vertical arrangement. Recommended use: marketing materials, event signage, website headers, and outreach campaigns.

Vertical Stack
A side-by-side layout of the icon, wordmark, and tagline, ideal for narrow or horizontal formats. Recommended use: website navigation bars, email headers, letterheads, and footers.

Logo Mark (Icon Only)
The standalone ECI icon symbolizes cross-cultural navigation and belonging. Recommended use: social media avatars, favicons, app icons, or situations with limited space.

Logotype (Wordmark + Tagline)
A simplified version without the icon, retaining only the wordmark and tagline. Recommended use: internal documents, minimal layouts, or when brand familiarity is already established. Always use official logo files. Never redraw, modify, or recreate any logo version.

Always use official logo files. Never redraw, modify, or recreate any logo version.

Clear Space

To protect the logo’s visibility and integrity, always maintain sufficient clear space. The minimum clear space is equal to the height of the letter “E” in the wordmark.
This ensures the logo:

  • Remains legible and distinct
  • Looks professional in any context
  • Respects balance across different layouts

Minimum Size

To maintain legibility, especially in small applications, follow these minimum size guidelines:

  • Primary Logo (with tagline)
  • Print: 1.25 in (32 mm)
  • Digital: 120 px width
  • Logo Mark (icon only)
  • Print: 0.5 in (13 mm)
  • Digital: 48 px width

Do not use the logo below these sizes, as it compromises legibility and brand clarity.

Incorrect Usage Examples

Misusing the ECI logo—even in small ways—diminishes its impact and undermines trust in the brand. Below are examples of what not to do:

Don’t:

  • Change logo colors or apply gradients
  • Skew, stretch, or distort the logo
  • Separate or rearrange logo elements
  • Add drop shadows, glows, or outlines
  • Place on busy backgrounds without a buffer
  • Apply transparency or reduce opacity
  • Add the logo to containers or shapes not in the brand kit
  • Use as a texture or repeated pattern 

Do:

  • Use approved logo files (SVG, PNG, vector)
  • Maintain the “E” height clear space
  • Apply the icon version only in designated uses
  • Use the primary logo on light, neutral backgrounds
  • Respect alignment and proportions
  • Pair the tagline only with full wordmark
  • Ensure strong color contrast and clarity

Logo Downloads (SVG, PNG, EPS)

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