WELCOME TO THE EMPOWERING COMMUNITIES INITIATIVE (ECI) BRAND GUIDE.
This document was created to ensure that every visual expression of ECI reflects the values we stand for—trust, solidarity, and coordination—and delivers the experience we strive to create: recognized belonging.
ECI is more than a collaborative. We are a multicultural gateway—a coordination hub where diverse communities connect, grow, and navigate their civic journey with confidence and dignity. Our brand is a reflection of that journey: respectful of where each person comes from, and intentional in guiding where we’re all going together.
This guide provides a consistent foundation for using ECI’s visual identity across all platforms and partners, while leaving space for flexibility, evolution, and cultural nuance.
Whether you’re designing a flyer, updating a website, or creating a new presentation, this guide will help you align your work with ECI’s mission—and ensure that every touchpoint reinforces who we are and what we stand for.